/* Layout concept: the StratPal mark (four offset blocks: gold, wine, wine, black) is the grid. Photos live inside those blocks; sections alternate paper and ink. */
:root{
  --wine:#6B0A24;
  --wine-deep:#4E061A;
  --gold:#F5A300;
  --ink:#121012;
  --ink-2:#1E1A1C;
  --paper:#FBF9F8;
  --paper-2:#F3EEEC;
  --text:#1B1719;
  --mute:#6D6266;
  --mute-on-ink:#B7ADB0;
  --line:#E6DEDD;
  --line-on-ink:#352E31;
  --white:#FFFFFF;
  --f-display:"Jost","Futura","Century Gothic","Trebuchet MS",sans-serif;
  --f-body:"Figtree","Segoe UI",system-ui,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,"SFMono-Regular",Menlo,monospace;
  --wrap:1180px;
  --gut:clamp(16px,4vw,40px);
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--f-body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:2px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:var(--gut)}
h1,h2,h3{font-family:var(--f-display);font-weight:500;line-height:1.08;margin:0;text-wrap:balance;letter-spacing:-.01em}
h2{font-size:clamp(32px,4.4vw,52px)}
h3{font-size:22px;font-weight:600}
p{margin:0}
.eyebrow{font-family:var(--f-mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--wine);display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:10px;height:10px;background:var(--gold);flex:none}
.on-ink .eyebrow{color:var(--gold)}
.on-ink .eyebrow::before{background:var(--wine);box-shadow:0 0 0 1px var(--gold)}
.lede{font-size:clamp(17px,1.6vw,19.5px);color:var(--mute);max-width:60ch}
.on-ink{background:var(--ink);color:var(--white)}
.on-ink .lede{color:var(--mute-on-ink)}
section{padding-block:clamp(72px,9vw,120px)}
.sec-head{display:grid;gap:18px;margin-bottom:clamp(36px,5vw,56px);max-width:760px}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--f-display);font-weight:500;font-size:16px;padding:14px 22px;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-2px)}
.btn-gold{background:var(--gold);color:var(--ink)}
.btn-wine{background:var(--wine);color:var(--white)}
.btn-line{border-color:currentColor;background:transparent;color:inherit}
.btn .arr{transition:transform .15s ease}
.btn:hover .arr{transform:translateX(3px)}

/* Image placeholders: swap each .ph for an <img> with the same id */
.ph{position:relative;width:100%;height:100%;min-height:160px;overflow:hidden;
  background:repeating-linear-gradient(135deg,rgba(255,255,255,.07) 0 12px,rgba(255,255,255,0) 12px 24px),var(--ph-bg,var(--ink-2));
  color:var(--ph-fg,var(--white));display:flex;flex-direction:column;justify-content:flex-end;gap:4px;padding:16px}
.ph b{font-family:var(--f-mono);font-weight:500;font-size:12px;letter-spacing:.1em;background:var(--ph-tag,var(--gold));color:var(--ink);padding:3px 8px;align-self:flex-start}
.ph em{font-style:normal;font-size:14px;line-height:1.35;max-width:32ch;opacity:.92}
.ph.light{--ph-bg:var(--paper-2);--ph-fg:var(--text);background:repeating-linear-gradient(135deg,rgba(107,10,36,.06) 0 12px,rgba(0,0,0,0) 12px 24px),var(--paper-2)}

/* Nav */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:rgba(251,249,248,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav .wrap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:20px;height:72px}
.nav .brand{justify-self:start}
.nav .nav-act{justify-self:end}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.brand img{width:30px;height:auto}
.brand span{font-family:var(--f-display);font-weight:500;font-size:25px;letter-spacing:-.01em}
.nav ul{display:flex;gap:28px;list-style:none;margin:0;padding:0}
.nav ul a{text-decoration:none;font-size:15.5px;color:var(--mute)}
.nav ul a:hover{color:var(--wine)}
.nav .btn{padding:10px 18px;font-size:15px}
@media (max-width:900px){.nav ul{display:none}}

/* Hero */
.hero{position:relative;background:var(--ink);color:var(--white);overflow:hidden;padding-block:clamp(48px,6vw,80px)}
.hero::before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.07) 1px,transparent 1.2px);background-size:26px 26px;mask-image:radial-gradient(ellipse at 70% 45%,#000 0%,transparent 70%);-webkit-mask-image:radial-gradient(ellipse at 70% 45%,#000 0%,transparent 70%);pointer-events:none}
.hero .wrap{position:relative;display:grid;grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr);gap:clamp(24px,4vw,56px);align-items:center}
.hero .eyebrow{color:var(--gold)}
.hero .eyebrow::before{background:var(--gold)}
.hero h1{font-size:clamp(40px,5vw,66px);font-weight:500;letter-spacing:-.02em;line-height:1.06}
.hero h1 .ln{display:block}
.hero h1 .key{position:relative;white-space:nowrap;color:var(--gold)}
.hero-copy{display:grid;gap:28px;min-width:0;max-width:580px;position:relative;z-index:2}
.hero-copy .lede{color:var(--mute-on-ink);max-width:44ch}
.hero-ctas{display:flex;flex-wrap:wrap;align-items:center;gap:14px 28px}
.text-link{font-family:var(--f-display);font-weight:500;font-size:16px;color:var(--white);text-decoration:none;background:linear-gradient(var(--gold),var(--gold)) 0 100%/100% 2px no-repeat;padding:2px 2px 3px;transition:background-size .25s ease,color .2s ease}
.text-link:hover{color:var(--ink);background-size:100% 100%}
.neuro{position:relative;height:clamp(440px,46vw,620px);min-width:0;margin-right:calc(var(--gut)*-1)}
.neuro canvas{position:absolute;inset:0;width:100%;height:100%;display:block;cursor:crosshair;touch-action:pan-y}
@media (max-width:900px){.neuro{height:auto!important}.neuro canvas{position:relative;height:400px}.neuro .neuro-cap{position:static;margin-top:8px}}
.neuro-cap{position:absolute;left:0;bottom:6px;max-width:300px;display:grid;gap:4px;padding:14px 16px;background:rgba(30,26,28,.82);border-left:3px solid var(--gold);backdrop-filter:blur(6px);pointer-events:none;transition:opacity .25s ease}
.neuro-cap small{font-family:var(--f-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.neuro-cap p{font-size:14.5px;line-height:1.45;color:#E9E2E4}
.neuro-cap .hint{font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:var(--mute-on-ink);margin-top:4px}
.neuro-cap.swap{opacity:.25}
.rise{animation:rise .8s cubic-bezier(.2,.7,.2,1) both;animation-delay:var(--d,0s)}
@keyframes rise{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
@media (max-width:900px){.hero .wrap{grid-template-columns:minmax(0,1fr)}.neuro{height:400px;margin-right:0}.neuro-cap{max-width:none;right:0}}
@media (max-width:480px){.hero h1{font-size:clamp(32px,9.4vw,40px)}.neuro{height:360px}}

/* Proof strip */
.proof{padding-block:0}
.proof .wrap{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stat{padding:30px 24px;display:grid;gap:6px;border-left:1px solid var(--line)}
.stat:first-child{border-left:0;padding-left:0}
.stat strong{font-family:var(--f-display);font-weight:500;font-size:clamp(36px,4.2vw,52px);line-height:1;color:var(--wine);font-variant-numeric:tabular-nums}
.stat span{color:var(--mute);font-size:15px;max-width:30ch}
@media (max-width:700px){.proof .wrap{grid-template-columns:1fr}.stat{border-left:0;border-top:1px solid var(--line);padding-left:0}.stat:first-child{border-top:0}}

/* Growth means */
.means .wrap{display:grid;gap:40px}
.means-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.4fr);gap:clamp(24px,4vw,56px);align-items:start}
.choices{display:grid;gap:10px}
.choice{all:unset;box-sizing:border-box;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;border:1px solid var(--line-on-ink);font-family:var(--f-display);font-size:19px;font-weight:500;color:var(--white);transition:background .15s ease,border-color .15s ease}
.choice:hover{border-color:var(--gold)}
.choice[aria-selected="true"]{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.choice:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
.choice .q{font-family:var(--f-mono);font-size:12px;opacity:.7;letter-spacing:.08em}
.panel{background:var(--ink-2);border-top:6px solid var(--wine);padding:clamp(24px,3.5vw,40px);display:grid;gap:28px;min-width:0}
.panel h3{font-size:clamp(24px,2.6vw,32px);font-weight:500}
.panel .cols{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.panel h4{margin:0 0 10px;font-family:var(--f-mono);font-weight:500;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
.panel ul{margin:0;padding-left:18px;color:#DCD3D6;display:grid;gap:6px;font-size:16px}
.panel .proofline{display:flex;gap:18px;align-items:baseline;border-top:1px solid var(--line-on-ink);padding-top:22px;flex-wrap:wrap}
.panel .proofline strong{font-family:var(--f-display);font-weight:500;font-size:40px;line-height:1;color:var(--gold)}
.panel .proofline span{color:var(--mute-on-ink);font-size:15px;max-width:44ch}
@media (max-width:900px){.means-grid{grid-template-columns:1fr}.panel .cols{grid-template-columns:1fr}}

/* Why */
.why .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:center}
.why .ph{min-height:420px;max-height:600px}
.why-copy{display:grid;gap:24px}
.problems{display:grid;gap:0;border-top:1px solid var(--line)}
.prob{display:grid;grid-template-columns:auto 1fr;gap:6px 18px;padding:18px 0;border-bottom:1px solid var(--line)}
.prob i{grid-row:span 2;width:12px;height:12px;margin-top:8px;background:var(--wine)}
.prob h3{font-size:19px}
.prob p{color:var(--mute);font-size:16px}
.verdict{font-family:var(--f-display);font-size:21px;color:var(--wine)}
@media (max-width:900px){.why .wrap{grid-template-columns:1fr}.why .ph{min-height:280px}}

/* Services */
.services{background:var(--paper-2)}
.svc-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.svc{background:var(--paper);padding:30px 28px;display:grid;gap:14px;align-content:start;border:1px solid var(--line)}
.svc .ic{width:44px;height:44px;display:grid;grid-template-columns:1fr 1fr;gap:3px}
.svc .ic span{background:var(--line)}
.svc .ic span.on{background:var(--gold)}
.svc .ic span.w{background:var(--wine)}
.svc p{color:var(--mute);font-size:16px}
.svc .tags{display:flex;flex-wrap:wrap;gap:6px}
.svc .tags span{font-family:var(--f-mono);font-size:11.5px;letter-spacing:.04em;padding:4px 8px;background:var(--paper-2);color:var(--wine)}
@media (max-width:1100px){.svc-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* Work */
.work-group{display:grid;gap:22px}
.work-group + .work-group{margin-top:64px}
.group-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:14px}
.group-head h3{font-size:24px}
.group-head p{color:var(--mute);font-size:15px;max-width:52ch}
.cases{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.case{display:grid;grid-template-rows:220px auto;background:var(--white);border:1px solid var(--line)}
.case .body{padding:24px;display:grid;gap:14px;align-content:start}
.case .sector{font-family:var(--f-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute)}
.case p{color:var(--mute);font-size:15.5px}
.case .nums{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;border-top:1px solid var(--line);padding-top:16px}
.case .nums strong{display:block;font-family:var(--f-display);font-weight:500;font-size:24px;color:var(--wine);line-height:1.1;font-variant-numeric:tabular-nums}
.case .nums span{font-size:12.5px;color:var(--mute);line-height:1.3;display:block;margin-top:4px}
@media (max-width:980px){.cases{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.cases{grid-template-columns:1fr}}

/* Field */
.field .strip{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:14px}
.field figure{margin:0;display:grid;grid-template-rows:300px auto;gap:12px}
.field figcaption{font-size:14.5px;color:var(--mute-on-ink);max-width:44ch}
@media (max-width:900px){.field .strip{grid-template-columns:1fr}.field figure{grid-template-rows:240px auto}}

/* Founder */
.founder .wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,5vw,72px);align-items:center}
.portrait{background:var(--gold);padding:14px;position:relative}
.portrait::after{content:"";position:absolute;right:-14px;bottom:-14px;width:38%;height:30%;background:var(--wine);z-index:-1}
.portrait .ph{min-height:460px}
.founder-copy{display:grid;gap:20px}
.founder-copy .role{font-family:var(--f-mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--wine)}
.founder-copy p.body{color:#4E4448;max-width:58ch}
.sectors{display:flex;flex-wrap:wrap;gap:8px}
.sectors span{border:1px solid var(--line);padding:6px 12px;font-size:14px}
@media (max-width:900px){.founder .wrap{grid-template-columns:1fr}.portrait .ph{min-height:340px}.portrait::after{right:-8px;bottom:-8px}}

/* Brands */
.brands{padding-block:clamp(56px,7vw,88px);border-top:1px solid var(--line)}
.brand-list{display:flex;flex-wrap:wrap;gap:12px 14px;margin-top:28px}
.brand-list span{font-family:var(--f-display);font-size:18px;font-weight:500;padding:12px 18px;border:1px dashed #CFC4C5;color:var(--mute)}
.brands .note{font-size:14px;color:var(--mute);margin-top:18px}

/* Steps + contact */
.start .wrap{display:grid;gap:56px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;list-style:none;margin:0;padding:0;counter-reset:s}
.steps li{border-top:4px solid var(--gold);background:var(--ink-2);padding:26px 24px;display:grid;gap:10px;counter-increment:s}
.steps li::before{content:"Step " counter(s);font-family:var(--f-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
.steps p{color:var(--mute-on-ink);font-size:16px}
@media (max-width:820px){.steps{grid-template-columns:1fr}}
.contact{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,5vw,64px);align-items:start}
.contact-info{display:grid;gap:22px}
.contact-info dl{margin:0;display:grid;gap:16px}
.contact-info dt{font-family:var(--f-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
.contact-info dd{margin:4px 0 0;font-size:19px;display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.copy{all:unset;cursor:pointer;font-family:var(--f-mono);font-size:12px;padding:4px 10px;border:1px solid var(--line-on-ink);color:var(--mute-on-ink)}
.copy:hover{border-color:var(--gold);color:var(--gold)}
.copy:focus-visible{outline:2px solid var(--gold)}
form{background:var(--paper);color:var(--text);padding:clamp(22px,3vw,36px);display:grid;gap:16px;border-top:6px solid var(--gold)}
form .row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
label{display:grid;gap:6px;font-size:14px;font-weight:600}
input,select,textarea{font:inherit;font-weight:400;font-size:16px;padding:12px 14px;border:1px solid #D4C9CA;background:var(--white);color:var(--text);border-radius:0;width:100%}
input:focus,select:focus,textarea:focus{outline:2px solid var(--wine);outline-offset:0;border-color:var(--wine)}
textarea{min-height:110px;resize:vertical}
.form-note{font-size:14px;color:var(--wine);min-height:1.2em}
@media (max-width:820px){.contact{grid-template-columns:1fr}form .row{grid-template-columns:1fr}}

/* Footer */

/* ---------- Site-wide motion ---------- */
.progress{position:absolute;left:0;bottom:-1px;height:3px;width:100%;background:var(--gold);transform-origin:left;transform:scaleX(var(--p,0))}
.nav ul a{position:relative;padding-block:6px}
.nav ul a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--wine);transform:scaleX(0);transform-origin:left;transition:transform .3s ease}
.nav ul a:hover::after,.nav ul a.active::after{transform:scaleX(1)}
.nav ul a.active{color:var(--wine)}

/* Reveal on scroll. Only elements below the first screen are hidden, and only once JS is running. */
.pre{opacity:0;transform:translateY(36px)}
.reveal{transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1);transition-delay:var(--rd,0s)}

/* Stats */
.stat strong{transition:color .3s ease}
.stat:hover strong{color:var(--gold)}

/* Growth selector */
.choice{position:relative;overflow:hidden}
.choice::before{content:"";position:absolute;inset:0;background:var(--gold);transform:scaleX(0);transform-origin:left;transition:transform .35s cubic-bezier(.2,.8,.2,1);z-index:0}
.choice>span{position:relative;z-index:1}
.choice[aria-selected="true"]::before{transform:scaleX(1)}
.choice[aria-selected="true"]{background:transparent}
.choice .q{transition:transform .3s ease}
.choice:hover .q,.choice[aria-selected="true"] .q{transform:translateX(4px)}
.choice .bar{position:absolute;left:0;bottom:0;height:3px;width:100%;background:var(--wine);transform:scaleX(0);transform-origin:left;z-index:1}
.choice[aria-selected="true"] .bar.run{animation:fill var(--cycle,4.5s) linear forwards}
@keyframes fill{to{transform:scaleX(1)}}
.panel>*{animation:panelIn .5s cubic-bezier(.2,.7,.2,1) both}
.panel>*:nth-child(2){animation-delay:.08s}
.panel>*:nth-child(3){animation-delay:.16s}
@keyframes panelIn{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}

/* Why: the image block gets a moving wine frame */
.why .ph{transition:transform .5s ease}
.prob{transition:padding-left .3s ease,background .3s ease}
.prob i{transition:transform .4s cubic-bezier(.3,1.6,.5,1),background .3s ease}
.prob:hover{padding-left:10px;background:var(--paper-2)}
.prob:hover i{transform:rotate(45deg) scale(1.2);background:var(--gold)}

/* Services: the icon assembles into the StratPal mark on hover */
.svc{transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s ease,border-color .3s ease}
.svc:hover{transform:translateY(-6px);box-shadow:0 22px 40px -24px rgba(107,10,36,.45);border-color:var(--gold)}
.svc .ic span{transition:background .3s ease,transform .45s cubic-bezier(.3,1.5,.5,1)}
.svc:hover .ic span:nth-child(1){background:var(--gold);transform:translate(-2px,-2px)}
.svc:hover .ic span:nth-child(2){background:var(--wine);transform:translate(2px,-2px)}
.svc:hover .ic span:nth-child(3){background:var(--wine);transform:translate(-2px,2px)}
.svc:hover .ic span:nth-child(4){background:var(--ink)!important;transform:translate(2px,2px)}
.svc .ic span:nth-child(2){transition-delay:.04s}.svc .ic span:nth-child(3){transition-delay:.08s}.svc .ic span:nth-child(4){transition-delay:.12s}

/* Case cards */
.case{overflow:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s ease}
.case>.ph{transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.case:hover{transform:translateY(-8px);box-shadow:0 28px 44px -26px rgba(18,16,18,.5)}
.case:hover>.ph{transform:scale(1.05)}
.case .body{position:relative;background:var(--white);z-index:1}
.case h3{transition:color .25s ease}
.case:hover h3{color:var(--wine)}

/* Field strip */
.field figure{overflow:hidden}
.field figure .ph{transition:transform .7s cubic-bezier(.2,.8,.2,1),filter .4s ease;filter:grayscale(.4)}
.field figure:hover .ph{transform:scale(1.04);filter:none}

/* Founder */
.portrait{transition:transform .5s ease}
.portrait:hover{transform:rotate(-1.2deg)}
.sectors span{transition:background .25s ease,color .25s ease,border-color .25s ease}
.sectors span:hover{background:var(--wine);color:var(--white);border-color:var(--wine)}

/* Brands marquee */
.marquee{display:grid;gap:14px;margin-top:32px;overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.track{display:flex;gap:14px;width:max-content;animation:marq 38s linear infinite}
.track.rev{animation-direction:reverse;animation-duration:44s}
.marquee:hover .track{animation-play-state:paused}
.track span{font-family:var(--f-display);font-size:20px;font-weight:500;padding:16px 26px;border:1px solid var(--line);background:var(--white);color:var(--mute);white-space:nowrap;transition:color .25s ease,border-color .25s ease,transform .25s ease}
.track span:hover{color:var(--wine);border-color:var(--gold);transform:translateY(-3px)}
@keyframes marq{to{transform:translateX(-50%)}}

/* Steps */
.steps li{position:relative;border-top:0;transition:transform .35s ease,background .3s ease}
.steps li::after{content:"";position:absolute;left:0;top:0;height:4px;width:100%;background:var(--gold);transform:scaleX(0);transform-origin:left;transition:transform .9s cubic-bezier(.6,0,.2,1);transition-delay:calc(var(--rd,0s) + .35s)}
.steps li:not(.pre)::after{transform:scaleX(1)}
.steps li:hover{transform:translateY(-6px);background:#262124}

/* Buttons: magnetic main CTA */
.btn{will-change:transform}
.magnet{transition:transform .25s ease-out}

@media (prefers-reduced-motion:reduce){
  .pre{opacity:1;transform:none}
  .track{animation:none;flex-wrap:wrap;width:auto}
  .marquee{mask-image:none;-webkit-mask-image:none;padding-inline:var(--gut)}
  .mark .mk.on,.mark.live .mk{transform:none}
}

.case .nums{grid-template-columns:1fr 1fr!important;row-gap:14px}
.case .nums .lead{grid-column:1/-1;padding:14px 16px;background:var(--paper-2);border-left:4px solid var(--gold)}
.case .nums .lead strong{font-size:clamp(30px,3vw,38px);color:var(--wine);display:flex;align-items:baseline;gap:10px;flex-wrap:wrap}
.case .nums .lead span{font-size:14px;color:var(--text);margin-top:6px}
.tbc{font-style:normal;font-family:var(--f-mono);font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--wine);border:1px dashed var(--wine);padding:2px 6px;line-height:1.4}
/* Field stories */
.st-tabs{display:flex;gap:8px;overflow-x:auto;scrollbar-width:none;padding-bottom:4px;margin-bottom:28px;scroll-snap-type:x proximity}
.st-tabs::-webkit-scrollbar{display:none}
.st-tab{all:unset;box-sizing:border-box;position:relative;flex:none;cursor:pointer;scroll-snap-align:start;padding:12px 16px;border:1px solid var(--line-on-ink);font-family:var(--f-display);font-weight:500;font-size:15.5px;color:var(--mute-on-ink);overflow:hidden;transition:color .2s ease,border-color .2s ease,background .2s ease}
.st-tab:hover{color:var(--white);border-color:var(--mute-on-ink)}
.st-tab[aria-selected="true"]{color:var(--ink);background:var(--gold);border-color:var(--gold)}
.st-tab:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
.st-tab .bar{position:absolute;left:0;bottom:0;height:3px;width:100%;background:var(--wine);transform:scaleX(0);transform-origin:left}
.st-tab[aria-selected="true"] .bar.run{animation:fill 5s linear forwards}
.story{display:grid;grid-template-columns:minmax(0,1.75fr) minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:stretch}
.bento{display:grid;grid-template-columns:2fr 1fr 1fr;grid-template-rows:1fr 1fr;gap:10px;height:clamp(380px,38vw,500px);touch-action:pan-y}
.bento .cell{all:unset;box-sizing:border-box;position:relative;overflow:hidden;cursor:zoom-in;display:block;min-width:0;min-height:0;animation:cellIn .7s cubic-bezier(.2,.8,.2,1) both;animation-delay:calc(var(--k)*80ms)}
.bento .cell:first-child{grid-row:1/3}
.bento .cell:focus-visible{outline:3px solid var(--gold);outline-offset:2px}
.bento .cell>*{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.bento .cell:hover>*{transform:scale(1.05)}
.bento .cell .ph{min-height:0;padding:12px}
.bento .cell .ph em{font-size:12.5px}
.bento .cell .ph b{font-size:10.5px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;max-width:100%}
.bento .cell:first-child .ph em{font-size:14px}
.bento .zoom{position:absolute;top:10px;right:10px;width:30px;height:30px;display:grid;place-items:center;background:rgba(18,16,18,.7);color:var(--white);font-size:15px;opacity:0;transform:scale(.8);transition:opacity .2s ease,transform .2s ease;pointer-events:none}
.bento .cell:hover .zoom,.bento .cell:focus-visible .zoom{opacity:1;transform:none}
@keyframes cellIn{from{opacity:0;transform:translateY(18px) scale(.97)}to{opacity:1;transform:none}}
.st-cap{display:flex;flex-direction:column;gap:16px;padding:clamp(22px,3vw,32px);background:var(--ink-2);border-top:6px solid var(--wine);min-width:0}
.st-cap>*{animation:panelIn .5s cubic-bezier(.2,.7,.2,1) both}
.st-cap>*:nth-child(2){animation-delay:.06s}.st-cap>*:nth-child(3){animation-delay:.12s}.st-cap>*:nth-child(4){animation-delay:.18s}
.st-cap .brandname{font-family:var(--f-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold)}
.st-cap h3{font-size:clamp(24px,2.4vw,30px);font-weight:500}
.st-cap p{color:#D9D0D3;font-size:16px}
.st-res{margin-top:auto;border-top:1px solid var(--line-on-ink);padding-top:18px;display:grid;gap:6px}
.st-res strong{font-family:var(--f-display);font-weight:500;font-size:clamp(34px,3.4vw,44px);line-height:1;color:var(--gold)}
.st-res span{color:var(--mute-on-ink);font-size:14.5px}
.st-res .tbc{justify-self:start;color:var(--gold);border-color:var(--gold)}
.st-nav{display:flex;align-items:center;justify-content:space-between;gap:12px;font-family:var(--f-mono);font-size:12.5px;color:var(--mute-on-ink)}
.st-nav div{display:flex;gap:8px}
.st-nav button{all:unset;cursor:pointer;width:40px;height:40px;display:grid;place-items:center;border:1px solid var(--line-on-ink);color:var(--white);font-size:16px;transition:background .2s ease,border-color .2s ease,color .2s ease}
.st-nav button:hover{background:var(--gold);border-color:var(--gold);color:var(--ink)}
.st-nav button:focus-visible{outline:3px solid var(--gold);outline-offset:2px}
@media (max-width:900px){
  .story{grid-template-columns:minmax(0,1fr)}
  .bento{grid-template-columns:1fr 1fr;grid-template-rows:220px 120px 120px;height:auto}
  .bento .cell:first-child{grid-row:auto;grid-column:1/-1}
}
/* Lightbox */
.lb{position:fixed;inset:0;z-index:50;background:rgba(10,8,9,.94);display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:12px;padding:calc(env(safe-area-inset-top,0px) + 56px) 16px calc(env(safe-area-inset-bottom,0px) + 24px);animation:lbIn .25s ease both}
.lb[hidden]{display:none!important}
@keyframes lbIn{from{opacity:0}to{opacity:1}}
.lb-fig{margin:0;display:grid;gap:12px;justify-items:center;min-width:0}
.lb-media{width:min(100%,1100px);aspect-ratio:3/2;max-height:72vh;animation:cellIn .4s cubic-bezier(.2,.8,.2,1) both}
.lb-media>*{width:100%;height:100%;object-fit:contain}
.lb-media .ph{min-height:0;padding:20px}
.lb-media .ph em{font-size:16px}
.lb figcaption{font-family:var(--f-mono);font-size:12.5px;letter-spacing:.06em;color:var(--mute-on-ink);text-align:center}
.lb-x,.lb-nav{all:unset;cursor:pointer;display:grid;place-items:center;width:46px;height:46px;border:1px solid #4A4246;color:var(--white);font-size:20px;transition:background .2s ease,color .2s ease}
.lb-x:hover,.lb-nav:hover{background:var(--gold);color:var(--ink);border-color:var(--gold)}
.lb-x:focus-visible,.lb-nav:focus-visible{outline:3px solid var(--gold)}
.lb-x{position:absolute;top:calc(env(safe-area-inset-top,0px) + 8px);right:16px;font-size:26px}
@media (max-width:640px){.lb{grid-template-columns:minmax(0,1fr)}.lb-nav{position:absolute;bottom:calc(env(safe-area-inset-bottom,0px) + 20px)}.lb-nav.prev{left:16px}.lb-nav.next{right:16px}.lb-media{aspect-ratio:4/5}}

/* Autoplay pause state */
.paused .bar.run{animation-play-state:paused!important}
.ap-state{display:inline-flex;align-items:center;gap:8px;font-family:var(--f-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute-on-ink);white-space:nowrap}
.ap-state:empty{display:none}
.ap-state::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--gold);animation:blink 1.4s ease-in-out infinite}
.user-paused .ap-state::before{animation:none;border-radius:0;width:8px;height:9px;background:none;border-left:3px solid var(--gold);border-right:3px solid var(--gold)}
@keyframes blink{50%{opacity:.25}}
.choices-wrap{display:grid;gap:14px;align-content:start;min-width:0}
.st-top{display:flex;align-items:center;gap:16px;margin-bottom:24px;min-width:0}
.st-top .st-tabs{margin-bottom:0;flex:1;min-width:0}
@media (max-width:640px){.st-top{flex-direction:column;align-items:stretch;gap:10px}}

/* ---------- Phone layout ---------- */
.nav-act{display:flex;align-items:center;gap:10px}
.menu-btn{all:unset;box-sizing:border-box;display:none;width:44px;height:44px;cursor:pointer;flex-direction:column;justify-content:center;align-items:center;gap:5px;border:1px solid var(--line)}
.menu-btn i{display:block;width:20px;height:2px;background:var(--ink);transition:transform .3s ease,opacity .2s ease}
.menu-btn:focus-visible{outline:3px solid var(--gold)}
.nav.open .menu-btn i:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav.open .menu-btn i:nth-child(2){opacity:0}
.nav.open .menu-btn i:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.swipe-dots{display:none}
@media (max-width:900px){
  .nav .wrap{grid-template-columns:1fr auto}
  .menu-btn{display:flex}
  .nav .btn{padding:10px 14px}
  .nav.open ul{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;gap:0;background:var(--paper);border-bottom:1px solid var(--line);padding:4px var(--gut) 18px;box-shadow:0 20px 30px -20px rgba(18,16,18,.35);animation:panelIn .3s ease both}
  .nav.open ul a{display:block;padding:15px 0;font-size:19px;color:var(--text);border-bottom:1px solid var(--line)}
  .nav.open ul a::after{display:none}
  /* growth options become a swipeable row so the answer stays in view */
  .choices{display:flex;overflow-x:auto;gap:8px;scrollbar-width:none;margin-inline:calc(var(--gut)*-1);padding-inline:var(--gut);scroll-padding-inline:var(--gut)}
  .choices::-webkit-scrollbar{display:none}
  .choice{flex:none;padding:12px 16px;font-size:16px}
  .choice .q{display:none}
  .means-grid{gap:16px}
}
@media (max-width:760px){
  section{padding-block:64px}
  .sec-head{margin-bottom:28px}
  .proof .wrap{grid-template-columns:1fr}
  .stat{grid-template-columns:minmax(118px,auto) 1fr;align-items:center;gap:16px;padding:16px 0}
  .stat strong{font-size:34px}
  .stat span{font-size:14.5px}
  /* services and case studies become swipe carousels */
  .svc-grid,.cases{display:grid;grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:84%;overflow-x:auto;scroll-snap-type:x mandatory;gap:12px;margin-inline:calc(var(--gut)*-1);padding-inline:var(--gut);scroll-padding-inline:var(--gut);scrollbar-width:none;padding-bottom:4px}
  .svc-grid::-webkit-scrollbar,.cases::-webkit-scrollbar{display:none}
  .svc,.svc:nth-child(4),.svc:nth-child(5),.case{grid-column:auto;scroll-snap-align:start}
  .svc:hover,.case:hover{transform:none}
  .case{grid-template-rows:180px auto}
  .swipe-dots{display:flex;align-items:center;gap:8px;margin-top:16px}
  .swipe-dots i{width:8px;height:8px;background:var(--line);transition:width .3s ease,background .3s ease}
  .swipe-dots i.on{width:26px;background:var(--gold)}
  .swipe-dots span{margin-left:auto;font-family:var(--f-mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
  .work-group + .work-group{margin-top:48px}
  .steps li{padding:22px 20px}
  .portrait .ph{min-height:300px}
  .brand-list span,.track span{font-size:17px;padding:12px 18px}
  form{padding:20px}
}

/* Logos */
.track.logos{gap:clamp(36px,6vw,72px);align-items:center;padding-block:18px;animation-duration:34s}
.track .lg{display:flex;align-items:center;justify-content:center;height:70px;flex:none}
.track .lg img{display:block;max-width:none;transition:filter .35s ease,opacity .35s ease,transform .35s ease}
@media (hover:hover){.track .lg img{filter:grayscale(1);opacity:.55}.track .lg:hover img{filter:none;opacity:1;transform:scale(1.08)}}
.marquee .track span.lg{padding:0;border:0;background:none}
.marquee .track span.lg:hover{transform:none}
.case-logo{display:block;width:auto;max-width:70%;object-fit:contain;object-position:left;margin-bottom:-2px}
@media (max-width:760px){.track .lg{height:56px}.track .lg img{transform:scale(.82)}.track.logos{gap:28px}}

.founder-img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:top;transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.portrait{overflow:visible}
.portrait .credit{position:absolute;left:14px;bottom:-26px;font-family:var(--f-mono);font-size:11px;letter-spacing:.06em;color:var(--mute)}
@media (max-width:900px){.founder .wrap{gap:48px}}

.why-photo{margin:0;position:relative;min-width:0}
.why-photo img{display:block;width:100%;height:clamp(300px,40vw,520px);object-fit:cover;object-position:72% center}
.why-photo figcaption{position:absolute;left:0;bottom:0;padding:10px 14px;background:var(--ink);color:var(--white);font-family:var(--f-mono);font-size:11.5px;letter-spacing:.06em}
.why-photo::after{content:"";position:absolute;right:-12px;top:-12px;width:34%;height:30%;background:var(--gold);z-index:-1}
.why .wrap{isolation:isolate}
.bento .more{position:absolute;inset:0;display:grid;place-items:center;background:rgba(18,16,18,.62);color:var(--white);font-family:var(--f-display);font-weight:500;font-size:clamp(18px,2vw,26px);transition:background .3s ease}
.bento .cell:hover .more{background:rgba(107,10,36,.75)}
.bento .cell img{display:block}
@media (max-width:900px){.why-photo::after{right:-8px;top:-8px}}

/* Story layouts for fewer photos */
.bento.n3{grid-template-columns:2fr 1fr;grid-template-rows:1fr 1fr}
.bento.n4{grid-template-columns:2fr 1fr;grid-template-rows:1fr 1fr 1fr}
.bento.n4 .cell:first-child{grid-row:1/4}
.bento.n2{grid-template-columns:1fr 1fr;grid-template-rows:1fr}
.bento.n2 .cell:first-child{grid-row:auto}
.bento.n1{grid-template-columns:1fr;grid-template-rows:1fr}
.bento.n1 .cell:first-child{grid-row:auto}
@media (max-width:900px){
  .bento.n3{grid-template-columns:1fr 1fr;grid-template-rows:230px 150px}
  .bento.n4{grid-template-columns:1fr 1fr 1fr;grid-template-rows:230px 120px}
  .bento.n4 .cell:first-child{grid-row:auto;grid-column:1/-1}
  .bento.n2{grid-template-rows:240px}
  .bento.n1{grid-template-rows:260px}
}
/* Case card photo crossfade */
.case-media{position:relative;overflow:hidden;background:var(--ink-2);transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.case-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.case-media img[src*="careerleap"]{object-fit:contain;background:#241016}
.case-media.fade img:nth-child(2){animation:xfade 9s ease-in-out infinite}
@keyframes xfade{0%,40%{opacity:0}50%,90%{opacity:1}100%{opacity:0}}
.case:hover>.case-media{transform:scale(1.05)}
@media (prefers-reduced-motion:reduce){.case-media.fade img:nth-child(2){animation:none;opacity:0}}

.bento .cell video,.lb-media video{display:block;width:100%;height:100%;object-fit:cover;background:var(--ink)}
.lb-media video{object-fit:contain}
.bento .cell>.vid-tag{width:auto;height:auto;position:absolute;left:10px;bottom:10px;font-family:var(--f-mono);font-size:10.5px;letter-spacing:.1em;background:rgba(18,16,18,.75);color:var(--white);padding:3px 8px}

.case-media.x-logos{display:grid;align-content:center;gap:12px;padding:16px 20px;background:var(--paper-2)}
.x-logos small{font-family:var(--f-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute)}
.x-logos div{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px}
.x-logos img{position:static;width:auto;max-width:42%;object-fit:contain;transition:transform .3s ease}
.x-logos img:hover{transform:scale(1.08)}
/* Agency vs growth company */
.vs-table{display:grid;border-top:1px solid var(--line)}
.vs-head,.vs-row{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1fr) minmax(0,1.25fr);gap:clamp(16px,3vw,40px);align-items:center}
.vs-head{padding:0 0 14px;font-family:var(--f-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;border-bottom:1px solid var(--line);margin-top:-1px;padding-top:0}
.vs-head .ag{color:var(--mute)}
.vs-head .sp{display:flex;align-items:center;gap:8px;color:var(--wine);font-weight:500}
.vs-head .sp img{width:16px;height:auto}
.vs-row{position:relative;padding:20px 0;border-bottom:1px solid var(--line);transition:background .3s ease}
.vs-row h3{font-size:18px;font-weight:600}
.vs-row .ag{color:var(--mute);font-size:16px;justify-self:start;text-decoration:line-through;text-decoration-thickness:2px;text-decoration-color:transparent;transition:text-decoration-color .5s ease,color .5s ease;transition-delay:var(--sd,0s)}
.vs-row .sp{font-size:clamp(18px,1.8vw,22px);font-family:var(--f-display);font-weight:500;color:var(--text);padding-left:16px;border-left:3px solid var(--line);transition:border-color .4s ease,color .4s ease;transition-delay:calc(var(--sd,0s) + .35s)}
.vs-table.on .vs-row .ag{color:#A99DA1}
.vs-table.on .vs-row .ag{text-decoration-color:var(--wine)}
.vs-table.on .vs-row .sp{border-color:var(--gold)}
.vs-row:hover{background:var(--paper-2)}
.vs-row:hover .sp{color:var(--wine)}
.vs-foot{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:36px}
.vs-foot p{font-family:var(--f-display);font-size:clamp(20px,2.2vw,26px);max-width:34ch;color:var(--text)}
@media (max-width:760px){
  .vs-row{grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:4px 14px;padding:16px 0;align-items:baseline}
  .vs-row h3{grid-column:1/-1}
  .vs-row .sp{padding-left:10px}
  .vs-row h3{font-family:var(--f-mono);font-size:11.5px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
  .vs-row .ag::before{content:none}
  .vs-row .sp::before{content:none}
  .vs-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr)}
  .vs-head>span:first-child{display:none}
}
@media (prefers-reduced-motion:reduce){.vs-table .vs-row .ag{text-decoration-color:var(--wine)}.vs-table .vs-row .sp{border-color:var(--gold)}}
/* Blog */
.blog-hero{padding-block:clamp(56px,7vw,96px) 32px}
.blog-hero .wrap{display:grid;gap:20px}
.blog-hero h1{font-size:clamp(36px,4.6vw,58px);max-width:18ch;letter-spacing:-.02em}
.blog-filters{display:flex;flex-wrap:wrap;gap:8px;margin-top:8px}
.blog-filters button{all:unset;cursor:pointer;padding:9px 14px;border:1px solid var(--line);font-size:14.5px;color:var(--mute);transition:all .2s ease}
.blog-filters button:hover{border-color:var(--wine);color:var(--wine)}
.blog-filters button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:var(--white)}
.blog-filters button:focus-visible{outline:3px solid var(--gold)}
.blog-list{padding-block:16px 96px}
.post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.pcard{all:unset;box-sizing:border-box;cursor:pointer;display:grid;grid-template-rows:auto 1fr;background:var(--white);border:1px solid var(--line);overflow:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s ease;animation:panelIn .5s cubic-bezier(.2,.7,.2,1) both;animation-delay:calc(var(--k)*70ms)}
.pcard:hover{transform:translateY(-6px);box-shadow:0 26px 40px -26px rgba(18,16,18,.45)}
.pcard:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
.pcard .pimg{aspect-ratio:16/10;overflow:hidden;background:var(--ink-2)}
.pcard .pimg img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.8,.2,1)}
.pcard:hover .pimg img{transform:scale(1.05)}
.pcard .pb{padding:22px;display:flex;flex-direction:column;gap:10px}
.pmeta{font-family:var(--f-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);display:flex;gap:10px;flex-wrap:wrap}
.pmeta .cat{color:var(--wine)}
.pcard h3{font-size:21px;font-weight:500;line-height:1.2;transition:color .25s ease}
.pcard:hover h3{color:var(--wine)}
.pcard p{color:var(--mute);font-size:15.5px}
.pcard .more{margin-top:auto;padding-top:6px;font-family:var(--f-display);font-weight:500;color:var(--wine)}
.pcard.feat{grid-column:1/-1;grid-template-columns:1.2fr 1fr;grid-template-rows:auto}
.pcard.feat .pimg{aspect-ratio:auto;min-height:340px}
.pcard.feat .pb{padding:clamp(24px,3.5vw,44px);justify-content:center}
.pcard.feat h3{font-size:clamp(26px,3vw,38px)}
@media (max-width:900px){.post-grid{grid-template-columns:1fr 1fr}.pcard.feat{grid-template-columns:1fr}.pcard.feat .pimg{min-height:220px}}
@media (max-width:640px){.post-grid{grid-template-columns:1fr}}
/* Single post */
.post{padding-block:clamp(40px,6vw,72px) 96px}
.post .wrap{max-width:760px}
.post .back{all:unset;cursor:pointer;font-family:var(--f-mono);font-size:12.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--wine);display:inline-flex;gap:8px;margin-bottom:28px}
.post .back:hover{text-decoration:underline}
.post .back:focus-visible{outline:3px solid var(--gold)}
.post h1{font-size:clamp(34px,4.4vw,52px);letter-spacing:-.02em;margin:14px 0 18px}
.post .dek{font-size:clamp(18px,1.8vw,21px);color:var(--mute);margin-bottom:24px}
.post .byline{display:flex;align-items:center;gap:12px;padding-block:16px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-size:14.5px;color:var(--mute)}
.post .byline img{width:44px;height:44px;border-radius:50%;object-fit:cover;object-position:top}
.post .byline b{color:var(--text);font-weight:600;display:block}
.post .cover{margin:32px 0;width:100%;aspect-ratio:16/9;object-fit:cover}
.post .body{display:grid;gap:20px;font-size:18px;line-height:1.75}
.post .body h2{font-size:clamp(24px,2.6vw,30px);margin-top:16px}
.post .body ul{margin:0;padding-left:22px;display:grid;gap:8px}
.post .body blockquote{margin:8px 0;padding:6px 0 6px 22px;border-left:4px solid var(--gold);font-family:var(--f-display);font-size:clamp(21px,2.2vw,26px);line-height:1.4;color:var(--wine)}
.post .body .figure{display:flex;align-items:baseline;gap:16px;flex-wrap:wrap;padding:18px 20px;background:var(--paper-2);border-left:4px solid var(--wine)}
.post .body .figure strong{font-family:var(--f-display);font-weight:500;font-size:40px;line-height:1;color:var(--wine)}
.post .body .figure span{font-size:16px;color:var(--text);max-width:40ch;line-height:1.5}
.post-cta{margin-top:48px;padding:clamp(24px,3vw,36px);background:var(--ink);color:var(--white);display:grid;gap:14px;border-top:6px solid var(--gold)}
.post-cta h3{font-size:26px;font-weight:500}
.post-cta p{color:var(--mute-on-ink)}
.post-cta .btn{justify-self:start}
.post-next{margin-top:40px;display:grid;gap:14px}
.post-next h4{margin:0;font-family:var(--f-mono);font-weight:500;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.post-next .post-grid{grid-template-columns:1fr 1fr}
@media (max-width:640px){.post-next .post-grid{grid-template-columns:1fr}}

.why.vs{background:var(--paper)}
.why.vs .wrap{display:block}

/* Insights preview */
.ins-prev{background:var(--paper-2)}
.ins-head{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap;margin-bottom:36px}
.text-link.dark{color:var(--wine)}
.text-link.dark:hover{color:var(--ink)}
@media (max-width:760px){#home-posts{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:84%;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gut)*-1);padding-inline:var(--gut);scrollbar-width:none}#home-posts .pcard{scroll-snap-align:start}#home-posts::-webkit-scrollbar{display:none}}
/* Footer */
.foot{background:var(--paper);color:var(--text);padding-block:clamp(56px,7vw,88px) 32px;border-top:1px solid var(--line)}
.foot .wrap{display:grid;gap:clamp(36px,5vw,56px)}
.foot-brand{display:inline-flex;align-items:center;gap:14px;text-decoration:none;justify-self:start}
.foot-brand img{width:44px;height:auto}
.foot-brand span{font-family:var(--f-display);font-weight:500;font-size:clamp(34px,4vw,48px);letter-spacing:-.02em}
.foot-main{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,420px);gap:40px;align-items:start}
.foot-links{display:grid;grid-template-columns:repeat(3,max-content);gap:22px 56px}
.foot-links a{font-size:19px;text-decoration:none;color:var(--text);background:linear-gradient(var(--gold),var(--gold)) 0 100%/0 2px no-repeat;transition:background-size .25s ease}
.foot-links a:hover{background-size:100% 2px}
.foot-sub{all:unset;display:grid;gap:10px}
.foot-sub h3{font-size:20px;font-weight:600}
.foot-sub p{color:var(--mute);font-size:15.5px}
.foot-sub .row{display:flex;gap:10px;margin-top:6px}
.foot-sub input{flex:1;min-width:0}
.foot-sub .btn{padding:12px 20px}
.sub-note{min-height:1.2em;font-size:14px!important;color:var(--wine)!important}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.foot-mid{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;border-top:1px solid #CFC4C5;padding-top:28px}
.socials{display:flex;gap:12px}
.socials a{width:42px;height:42px;border-radius:50%;background:var(--ink);display:grid;place-items:center;transition:background .2s ease,transform .2s ease}
.socials a:hover{background:var(--wine);transform:translateY(-2px)}
.socials svg{width:19px;height:19px;fill:var(--white)}
.legal{display:flex;gap:10px 28px;flex-wrap:wrap}
.legal a{font-size:15px;font-weight:600;text-decoration:none;color:var(--text)}
.legal a:hover{color:var(--wine)}
.foot-base{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-size:14.5px;color:var(--mute)}
@media (max-width:860px){.foot-main{grid-template-columns:minmax(0,1fr)}.foot-links{grid-template-columns:repeat(2,max-content);gap:18px 40px}.foot-links a{font-size:17px}}
@media (max-width:420px){.foot-sub .row{flex-direction:column}.foot-sub .btn{justify-content:center}}

[hidden]{display:none!important}
/* The difference */
.diff{font-size:clamp(38px,7vw,96px);font-weight:500;letter-spacing:-.03em;line-height:1.05;margin-top:22px}
.diff .was{white-space:nowrap}
.diff .was{position:relative;color:var(--text);transition:color .6s ease .2s}
.diff .was::after{content:"";position:absolute;left:-2%;right:-2%;top:54%;height:.08em;background:var(--wine);transform:scaleX(0);transform-origin:left;transition:transform .6s cubic-bezier(.6,0,.2,1) .2s}
.diff .now{position:relative;color:var(--text);transition:color .5s ease .9s;white-space:nowrap}
.diff .now::before{content:"";position:absolute;left:-.06em;right:-.06em;bottom:.06em;height:.3em;background:var(--gold);z-index:-1;transform:scaleX(0);transform-origin:left;transition:transform .6s cubic-bezier(.6,0,.2,1) .9s}
.diff.on .was{color:#B5A9AD}
.diff.on .was::after{transform:scaleX(1)}
.diff.on .now{color:var(--wine)}
.diff.on .now::before{transform:scaleX(1)}
.why.vs .wrap{isolation:isolate}
.diff-foot{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;margin-top:clamp(28px,4vw,48px);padding-top:24px;border-top:1px solid var(--line)}
.diff-foot p{font-size:clamp(17px,1.6vw,20px);color:var(--mute);max-width:44ch}
/* Legal pages */
.legal-page{padding-block:clamp(32px,5vw,64px) 96px}
.legal-page .wrap{max-width:780px}
.legal-tabs{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:40px}
.legal-tabs a{padding:9px 14px;border:1px solid var(--line);font-size:14.5px;text-decoration:none;color:var(--mute)}
.legal-tabs a:hover{border-color:var(--wine);color:var(--wine)}
.legal-tabs a[aria-current="page"]{background:var(--ink);border-color:var(--ink);color:var(--white)}
.legal-doc{display:grid;gap:16px;font-size:17px;line-height:1.7}
.legal-doc h1{font-size:clamp(36px,4.6vw,54px);letter-spacing:-.02em}
.legal-doc h2{font-size:22px;margin-top:18px}
.legal-doc .upd{font-family:var(--f-mono);font-size:12.5px;letter-spacing:.06em;color:var(--mute)}
.legal-doc ul{margin:0;padding-left:22px;display:grid;gap:8px}
/* Cookie bar */
.cookie-bar{position:fixed;left:16px;right:16px;bottom:calc(16px + env(safe-area-inset-bottom,0px));z-index:40;max-width:560px;margin-inline:auto;display:flex;align-items:center;gap:16px;padding:14px 16px 14px 20px;background:var(--ink);color:var(--white);box-shadow:0 20px 40px -20px rgba(0,0,0,.5);animation:panelIn .4s ease both}
.cookie-bar[hidden]{display:none!important}
.cookie-bar p{font-size:14.5px;line-height:1.45;color:#E2DADD;flex:1}
.cookie-bar a{color:var(--gold)}
.cookie-bar .btn{padding:10px 20px}

/* Why: report illustration */
.diff-grid{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:center}
.report{background:var(--ink);color:var(--white);padding:22px;display:grid;gap:18px;box-shadow:0 30px 50px -30px rgba(18,16,18,.55);transform:rotate(1.5deg);transition:transform .5s ease}
.report:hover{transform:rotate(0)}
.r-top{display:flex;justify-content:space-between;align-items:center;font-family:var(--f-mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute-on-ink)}
.r-dots{display:flex;gap:5px}.r-dots i{width:7px;height:7px;border-radius:50%;background:var(--line-on-ink)}
.r-vanity{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.r-vanity li{display:grid;grid-template-columns:96px 1fr;align-items:center;gap:12px;font-size:14px;color:#D9D0D3;transition:opacity .5s ease .2s}
.r-vanity li span{text-decoration:line-through;text-decoration-color:transparent;transition:text-decoration-color .5s ease .2s}
.r-vanity .bar{height:8px;background:var(--line-on-ink);position:relative;overflow:hidden}
.r-vanity .bar::after{content:"";position:absolute;inset:0;background:#7B6E73;transform-origin:left}
.r-vanity li:nth-child(1) .bar::after{transform:scaleX(.92)}.r-vanity li:nth-child(2) .bar::after{transform:scaleX(.78)}.r-vanity li:nth-child(3) .bar::after{transform:scaleX(.86)}
.report.on .r-vanity li{opacity:.4}
.report.on .r-vanity li span{text-decoration-color:var(--gold)}
.r-rev{border-top:1px solid var(--line-on-ink);padding-top:14px;display:grid;gap:6px}
.r-lab{display:flex;justify-content:space-between;align-items:baseline;font-family:var(--f-display);font-size:22px;font-weight:500;color:var(--gold)}
.r-lab em{font-style:normal;font-size:20px;opacity:0;transform:translateY(6px);transition:all .4s ease 1.6s}
.report.on .r-lab em{opacity:1;transform:none}
.r-rev svg{width:100%;height:110px;display:block;overflow:visible}
.r-line{stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset 1.2s cubic-bezier(.6,0,.2,1) .8s}
.r-area,.r-dot{opacity:0;transition:opacity .5s ease 1.7s}
.report.on .r-line{stroke-dashoffset:0}
.report.on .r-area,.report.on .r-dot{opacity:1}
@media (max-width:860px){.diff-grid{grid-template-columns:minmax(0,1fr)}.report{transform:none;max-width:420px}}
/* Brands, compact */
.brands{padding-block:36px 28px;border-top:0;border-bottom:1px solid var(--line)}
.brands .marquee{margin-top:18px}
/* Work CTA */
.work-cta{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-top:56px;padding:24px clamp(20px,3vw,32px);background:var(--paper-2);border-left:4px solid var(--gold)}
.work-cta p{font-family:var(--f-display);font-size:clamp(22px,2.4vw,30px);font-weight:500}
/* Testimonials */
.testi-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.tq{margin:0;padding:28px;background:var(--ink-2);border-top:4px solid var(--gold);display:flex;flex-direction:column;gap:24px}
.tq blockquote{margin:0;font-family:var(--f-display);font-size:19px;line-height:1.45}
.tq blockquote::before{content:"\201C";display:block;font-size:56px;line-height:.6;color:var(--gold);margin-bottom:10px}
.tq figcaption{margin-top:auto;display:flex;align-items:center;gap:12px;font-size:14px;color:var(--mute-on-ink)}
.tq figcaption b{display:block;color:var(--white);font-weight:600}
.tq .av{width:44px;height:44px;border-radius:50%;background:var(--line-on-ink);flex:none}
.ph-q{border:1px dashed var(--line-on-ink);border-top:4px solid var(--gold)}
.ph-q blockquote{color:var(--mute-on-ink)}
@media (max-width:860px){.testi-grid{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:86%;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gut)*-1);padding-inline:var(--gut);scrollbar-width:none}.tq{scroll-snap-align:start}.testi-grid::-webkit-scrollbar{display:none}}
@media (prefers-reduced-motion:reduce){.r-line{stroke-dashoffset:0}.r-area,.r-dot{opacity:1}}

.testi-grid{grid-template-columns:repeat(2,minmax(0,1fr))!important}
.tq.wide{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:16px 48px;align-items:start;padding:clamp(28px,4vw,48px)}
.tq.wide .tq-key{font-size:clamp(26px,3vw,38px);grid-column:1;grid-row:2/5}
.tq.wide .tq-logo,.tq.wide .tq-full,.tq.wide .tq-more,.tq.wide figcaption{grid-column:2}
.tq-logo{height:26px;width:auto;align-self:flex-start;filter:brightness(0) invert(1);opacity:.75}
.tq-key{font-family:var(--f-display);font-size:clamp(20px,2vw,24px);line-height:1.35;color:var(--white);font-weight:500}
.tq-full{display:grid;gap:12px;font-size:15.5px;line-height:1.65;color:#D9D0D3}
.tq-full p{margin:0}
.tq-more{all:unset;cursor:pointer;align-self:flex-start;justify-self:start;font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold);border-bottom:1px solid currentColor;padding-bottom:2px}
.tq-more:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
.tq .av{display:grid;place-items:center;font-family:var(--f-display);font-weight:500;font-size:15px;color:var(--ink);background:var(--gold)}
.tq figcaption a{color:var(--white);text-decoration:none;border-bottom:1px solid var(--gold)}
.tq figcaption a:hover{color:var(--gold)}
.tq blockquote::before{content:none}
@media (max-width:860px){.testi-grid{grid-template-columns:none!important}.tq.wide{grid-column:auto;display:flex}.tq.wide .tq-key{font-size:22px}}

.cases.five{grid-template-columns:repeat(6,minmax(0,1fr))}
.cases.five .case{grid-column:span 2}
.cases.five .case:nth-child(4),.cases.five .case:nth-child(5){grid-column:span 3}
@media (max-width:980px){.cases.five{grid-template-columns:repeat(2,minmax(0,1fr))}.cases.five .case,.cases.five .case:nth-child(4),.cases.five .case:nth-child(5){grid-column:auto}}
.case-media.df-panel{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:8px;padding:24px 28px;background:var(--wine);color:var(--white)}
.df-panel strong{font-family:var(--f-display);font-weight:500;font-size:64px;line-height:1;color:var(--gold)}
.df-panel small{font-family:var(--f-mono);font-size:12px;letter-spacing:.08em;color:#EAD5DA}
.case .body p a{color:var(--wine)}
@media (max-width:760px){.cases.five{grid-template-columns:none;grid-auto-columns:84%}}

/* Live-site additions: form states, bot check, honeypot, empty blog */
.hp{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}
.ts-box:empty{display:none}
.ts-box{min-height:0}
.form-note[data-state="ok"],.sub-note[data-state="ok"]{color:#1E6B3F!important}
.form-note[data-state="ok"]{padding:12px 14px;background:#EAF4EE;border-left:4px solid #1E6B3F;font-size:15px}
button[disabled]{opacity:.7;cursor:progress}
.post-empty{color:var(--mute);font-size:17px;padding:24px 0}
.post .body h3{font-size:22px;margin-top:8px}
.post .body ol{margin:0;padding-left:22px;display:grid;gap:8px}
.post .body img{width:100%;height:auto}
.post .body li a,.post .body blockquote a{color:var(--wine)}